Monday, October 19, 2026 Independent ecommerce intelligence
Storefront Daily.

Reporting & research on Shopify and ecommerce

Research

Sale Badges and Price Display: Every Setting in Six Themes

Merchants assume price display and sale badges are one toggle, but the compare-at-price setting alone shows up under a different name, a different default, and a different file in each of the six UTD themes checked here.

Research Desk · Oct 17, 2026

LCP, SECONDS (LOWER IS BETTER) 1.9FASTEST DEMO (ULTRA) 6.2DAWN, SHOPIFY DEFAULT 7.4MEDIAN OF 15 DEMOS 15.8SLOWEST DEMO (MOTION)
Fig. 1 — Median mobile LCP of live theme demo homepages, Lighthouse 13.4, simulated throttling, 3 runs each. Full data in the report.

Data & Research

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Research

Review and Testimonial Sections: What Themes Include Natively

Merchants assume a testimonials section is one uniform feature across Shopify themes, but the six UTD themes alone implement it as four different section types with different setting counts and defaults, so the honest answer is that it depends entirely on which theme file you open.

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Research

FAQ and Accordion Sections: The Settings Behind Each One

Merchants searching for a Shopify FAQ section assume it is one universal accordion block, but the six UTD themes on the Theme Store each ship the feature under a different filename and a different editing model, and that difference decides how much a seller can actually change.

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Research

Search and Filtering in Six Themes: What You Get Without an App

The usual answer to 'does this theme have product filters' is yes or no, but the real differences sit in setting counts and defaults that a merchant only finds by opening the theme editor, so this piece reads six themes' own files to show what filtering actually ships with and what stays off until someone switches it on.

Guide

Ultra Theme by UTD: Mega Menu Walkthrough on the Live Demo

The reader searching for a Shopify theme with an image mega menu usually gets pointed at a screenshot, when the thing that actually decides whether the feature is useful is which file it lives in and whether it has a setting at all.

Guide

Black Friday Without Apps: What Six Shopify Themes Already Do

Merchants shopping for Black Friday apps usually skip the settings already sitting inside their theme, and checking six theme codebases directly shows which features are switches, which are separate sections a merchant has to add, and which simply are not there.