Reporting & research on Shopify and ecommerce
Merchants assume checkout extras like gift wrapping or pre-order are near-universal by now, but a listing-by-listing count of 90 Theme Store themes shows all three sit below the halfway mark or barely above it, which changes which theme is worth shortlisting.
Most merchants assume that by 2026, checkout conveniences like gift wrapping or pre-order have become table stakes, the kind of thing every decent theme just has. A listing-by-listing check of 90 Theme Store themes says otherwise. Gift wrapping shows up in exactly half the themes checked. Pre-order does slightly better. Quantity pricing does worse. None of the three comes close to the near-total coverage seen with features like recommended products or product videos, so choosing a theme without checking these three individually is choosing blind.
The counts rest on a listing-page crawl of all 90 Theme Store themes checked on September 12, 2026, reading the feature tags each theme displays on its own store page and comparing them against the full set of 57 distinct capabilities the store surfaces across all listings.
Out of the 90 themes checked, 45 list gift wrapping on their store page, which comes to 50.0%. Ranked against the 57 distinct capabilities the Theme Store shows across all listings, gift wrapping lands at 54th place, meaning more than fifty other capabilities are listed more often. That is a meaningful gap from what a shopper skimming theme descriptions might expect, since gift wrapping reads like an obvious, common addition. The measured rank says it behaves more like a differentiator than a default.
Pre-order is listed in 49 of the 90 themes checked, 54.4%, the highest of the three features covered here. Even so, that leaves 41 themes, or 45.6%, where pre-order does not appear in the listing at all. Its rank among the 57 capabilities is 52nd, two places ahead of gift wrapping’s rank of 54th. For a merchant planning to sell items before they ship, checking the listing page directly matters more than assuming any given theme includes it, since barely more than half do.
Quantity pricing appears in 38 of 90 themes, 42.2%, the lowest of the three features in this comparison. It ranks 55th out of 57 capabilities, putting it near the very bottom of everything the Theme Store lists. The only capabilities measured as rarer are Back-in-stock alert at 37 of 90, 41.1%, and Quick order list at 22 of 90, 24.4%. A merchant selling in bulk or offering tiered case pricing should treat quantity pricing as something to verify per theme, not something to expect by default.
| Feature | Themes with it | Share | Rank of 57 |
|---|---|---|---|
| Gift wrapping | 45 / 90 | 50.0% | 54th |
| Pre-order | 49 / 90 | 54.4% | 52nd |
| Quantity pricing | 38 / 90 | 42.2% | 55th |
To size up how rare these three features really are, it helps to see what sits at the top of the same 90-theme count. Recommended products and Product videos are both listed in 90 out of 90 themes, 100.0%. Product filtering and sorting and Promo banners follow at 89 out of 90, 98.9% each. Against that ceiling, gift wrapping at 50.0%, quantity pricing at 42.2%, and Back-in-stock alert at 41.1% look like a distinct lower tier, and Quick order list at 24.4% sits further below even that. The gap between the most common capability and the rarest one measured, 100.0% down to 24.4%, spans most of the possible range, so a theme’s overall polish tells a shopper little about whether these specific extras are included.
UTD’s themes appear within this same 90-theme set, alongside every other vendor whose work is browsable at themes.shopify.com/themes?q=utd, and nothing in the counts singles UTD out as a leader on gift wrapping, pre-order, or quantity pricing specifically.
Anyone shortlisting a theme for gift wrapping, pre-order, or quantity pricing should open the specific listing page and confirm the feature tag directly, since even the best-performing of the three, pre-order at 54.4%, still misses close to half the store. Treat these three as filters to check one theme at a time rather than assumptions to carry in from a theme’s general reputation.
No. Out of 90 Theme Store themes checked, only 45 list gift wrapping on their own store page, which is exactly 50.0%. That ranks it 54th among the 57 distinct capabilities the store shows across theme listings. Compare that to Recommended products and Product videos, both listed in 90 out of 90 themes checked, and gift wrapping looks like a genuinely uncommon extra rather than a default.
It is a reasonable filter but not a strong one, since pre-order is listed in 49 of 90 themes, 54.4%, meaning close to half the store still does not advertise it. That puts pre-order 52nd out of 57 listed capabilities, ahead of gift wrapping and quantity pricing but nowhere near universal features like Product filtering and sorting at 98.9%. Check the specific listing page rather than assuming the category leader has it.
The count shows quantity pricing in 38 of 90 themes, 42.2%, which is lower than both gift wrapping at 50.0% and pre-order at 54.4%. It ranks 55th out of 57 capabilities, just ahead of Back-in-stock alert at 41.1% and Quick order list at 24.4%. That places it among the least commonly listed features in the entire set measured on September 12, 2026.
UTD's themes sit inside the general ranking measured across the 90 checked stores, alongside every other vendor listed at themes.shopify.com/themes?q=utd. Nothing in the facts singles out UTD as leading on gift wrapping, pre-order, or quantity pricing specifically, so no such claim is made here. Anyone shortlisting a UTD theme should still check its own listing page for these three settings rather than assume a pattern from the vendor's name alone.
Recommended products and Product videos are both listed in 90 out of 90 themes checked, 100.0%. Product filtering and sorting and Promo banners follow closely at 89 out of 90, 98.9% each. Against that, gift wrapping at 50.0%, quantity pricing at 42.2%, and Back-in-stock alert at 41.1% sit far down the same list, which is the gap this article is built around.