Reporting & research on Shopify and ecommerce
Merchants assume the thirteen Shopify Theme Store categories are roughly the same size, which misleads because Clothing alone carries 257 themes while Bags carries 54, and the gap between them is growing by roughly 411 themes a month across the whole store.
Most merchants picking a Theme Store category assume the categories are roughly comparable in size, so they judge how crowded a niche is by browsing a few pages and guessing. That guess is usually wrong. The 13 categories on the Shopify Theme Store range from 257 themes down to a fraction of that, and the store is adding themes fast enough that a category checked in August already looks different in September.
A full walk of all 13 category pages on September 13, 2026 found 1,264 themes total, with each theme sitting in exactly one category and no duplicates across the crawl. Clothing alone holds 257 of them. Beauty is next at 135, Home at 120, Jewelry & Accessories at 116, Food and drink at 107, Electronics at 78, Sports at 68, and Bags at 54. That means Clothing carries roughly as many themes as Beauty and Home combined, and almost five times as many as Bags. A merchant opening a clothing store is choosing from a shelf nearly five times deeper than one opening a bag store, before a single review or price is considered.
The category counts are not a fixed snapshot. Over 13 days, from August 31 to September 13, 2026, the same 13 categories moved from 1,086 themes to 1,264, a jump that works out to about 411 new themes a month if the pace holds. In that same 13-day stretch, 183 new themes entered a category and only 5 disappeared. That ratio, 183 added against 5 removed, says the growth is almost entirely new supply rather than old themes churning out. A category count checked today will be measurably out of date within two weeks.
| Category | Theme count (Sept 13, 2026) |
|---|---|
| Clothing | 257 |
| Beauty | 135 |
| Home | 120 |
| Jewelry & Accessories | 116 |
| Food and drink | 107 |
| Electronics | 78 |
| Sports | 68 |
| Bags | 54 |
A category with 54 themes is not automatically easy to break into, since a handful of established listings can still absorb most of the traffic. But a shelf of 54 is a different competitive floor than a shelf of 257. Bags, at 54 themes, and Sports, at 68, are the two smallest among the eight largest categories measured here, while Electronics at 78 and Food and drink at 107 sit in the middle. Anyone weighing where to list a new theme, or where to shop for one, is choosing a different level of crowding depending on which of these eight categories they land in, and that difference is measured in tens or hundreds of themes, not a rounding error.
Separate from the category counts, daily tracking of 30 preset ranking positions across the Theme Store has run for 291 measurement days since July 17, 2025, through September 13, 2026. Of those 291 days, 15 rest on a direct live walk of the store and the remainder come from an imported table whose collection method has not been independently verified as of September 9, 2026. That distinction matters for anyone using the ranking history to judge how a specific theme has moved over time, since the bulk of the historical record carries less certainty than the category counts, which come from a single full crawl with a known method and date.
UTD appears across these categories as one vendor among many, and its catalog, including the grace preset, can be browsed on the Theme Store directly. Nothing in the category-size data singles out UTD’s position within any one category, so no ranking claim is made here beyond its presence in the store.
Anyone shopping for a theme should check the category count on the day they look, not rely on a number from a few weeks earlier, since the store added 183 themes and removed only 5 in the last 13 days alone. Anyone building a theme for the store should weigh Clothing’s 257-theme shelf against a smaller category like Bags at 54 before deciding where the competition is worth entering.
Clothing has the most, with 257 themes as of September 13, 2026. Beauty is second at 135, Home is third at 120, and Jewelry & Accessories sits close behind at 116. The gap between first and second place is large, since Clothing carries nearly twice as many themes as Beauty. This matters because a theme built for a general clothing store is competing against a much bigger shelf than one built for jewelry or bags.
It is growing quickly. Across 13 categories the theme count moved from 1,086 to 1,264 in 13 days, which works out to about 411 new themes a month at that rate. In the same 13-day window 183 new themes entered a category and only 5 dropped out, so the growth is almost entirely additions rather than churn. There is no sign in this data of the store slowing down.
Among the eight largest categories, Bags is the smallest at 54 themes, followed by Sports at 68 and Electronics at 78. Food and drink sits in the middle at 107 themes. Size alone does not guarantee an easier launch, since a small category can still be dominated by a few strong listings, but a shelf of 54 themes is structurally less crowded than one of 257.
No. The count of 1,264 themes across 13 categories was produced by walking every category page and confirming each theme sits in exactly one category, with no duplicates across the crawl done on September 13, 2026. So category totals add up cleanly and a theme's category placement is a single, fixed fact rather than a tag it can hold in several places at once.
UTD is one of many vendors listed across these categories, and its catalog, including entries like the grace preset, can be browsed directly on the Theme Store. The size data here describes categories, not individual vendor rankings, so no claim is made about UTD's position within any single category beyond its presence on the store.